A study by Gonvarri Industries and Movistar establishes this idea, in addition to other data related to the perception we have of the road. For the second consecutive year, Gonvarri Industries and Movistar have conducted a study about driving distractions. In 2018, this dynamic was established thanks to the synergy between the two companies, with the common objective of shedding light on the problem of drivers.
This year, the study has incorporated an extension in the age range up to 65 years, while in 2018 it was only aimed at youth, in addition to doubling the sample for the panel. The result, therefore, is a more contrasted and larger calibre study, and its intention is to continue improving it for next year, in order to become a role model for all the actors involved in the driving world.
From left to right: David Martín, director of Research, Instituto Sondra; Elena Valderrábano, Director of Corporate Ethics and Sustainability of Telefónica; Josu Calvo, CEO of Gonvarri; and Juan Llovet, corporate director of Communication and Sustainability of Gonvarri.
The Mobile Phone Is Consolidated As The Main Distraction, According To Drivers
One of the main conclusions of the study is precisely that. 9 out of 10 drivers believe that the mobile phone is the main distraction behind the wheel. Well above 65%, who thinks that the biggest distraction behind the wheel is driving tired.
Entering in-depth in this 90% as a statistic, we find that the majority of issues related to the use of mobile phones focus on: searching for information (86%), writing through instant messaging (85%), reading news (84% ), or take pictures (83%).
This data is nothing rosy indeed. These are issues where we all should focus on improving as drivers . Especially also observing how we look at the drivers in the study since the vast majority think that it is good behind the wheel, but all of them also assure that you drive badly in general. That is, before focusing on the car, we should become individually aware of our place on the road so that we can build a global thinking based on common sense behind the wheel.
Movistar With Road Safety
In this scenario, Telefónica, in the hands of Movistar, has positioned itself in the improvement of people’s lives through its portal www.dialogando.com.es , where there are many campaigns such as this study conducted with Gonvarri. Thus, Emotional Driving goes on to encompass the list of initiatives led by Telefónica, such as #MyGameMyName or ‘Love Story’.